How doing video transcriptions will help your marketing strategy?

Video transcriptions is essential in the present and the future of digital marketing.

Nowadays, more and more users are using this type of format. Just to understand the importance of the videos, it is estimated that in 2021 the video will reach 84% of all Internet traffic.

Creatives and developers today are generating increasingly entertaining content, attracting more interaction from users. Unfortunately, not all of them are making it easier to consume.

In addition to thinking about the quality of the video, the content, the loading speed and SEO optimizations, it is important to consider the transcription of videos.

Video Transcription, why is it important?

Maybe the video that you want to promote, has an excellent content, thanks to the hard work of a professional team, but the factors that make a video stand up, do not depend only on the quality of this, but also the following factors :

Easy consumption:

One factor that can radically change the scope, is first, the transcription of the video, and second, the option to insert the subtitles.

With the subtitles you could even get to do without the audio, and even then, the user could understand the message you want to provide with the content in general. Without any sound, the video can still have a meaning, and the message can be received without problems.

To maximize this option, you are able to focus on a single sentence on the screen, in order to internalize this information. Being able to appreciate a video without audio is a resource when there are technical problems with sound.

Broader audience:

Subtitles are a sure way to expand the diversity of people who consume the videos. The more exposure, the greater the performance.

Using video transcription will allow the population that has a hearing disability, either total or partial, to understand the content.

In the case of videos in another language, the users tend to understand better when reading than just the sound, which will help them to understand the content, overcoming the language barrier.

Accuracy in video transcription

To add subtitles to a video that is expected to became viral, it is necessary to assure a quality transcription that expresses exactly what is being heard. For a transcription to be considered high quality, it is necessary to have more than 97% accuracy.

 

TranscribeYA works with a team of professionals, English and Spanish native speakers, with deep knowlege in different industries, such as: marketing, law, journalism, education, among others. Contact us!

If you want to know more about transcriptions, join our Facebook community.